Photography is a reverence to the light, the people, the place, the mood, and therefore my approach is consistently sensitive to the idiosyncrasies of the situation I am in. There is no perfect formula; such would simply limit the potential. Sometimes subject is life and movement, sometimes static and atmospheric. I may be documenting distinct and sentimental moments or defining a small business's visual appeal. Each project has its own set of motivations which help shape that particular creative process.